| CREAM THE CONCEPT Cream was formed in October 1992 and in five years has become the greatest Club of its kind in Europe. Originally attracting 400 young people from the Liverpool area, now over 3000 people travel from all corners of the UK to attend a Club, which represents a way of life, as opposed to being just a source of entertainment. The huge success of Cream is down to many factors. The most prominent being the people behind the original concept, James Barton and Darren Hughes. THE DIRECTOR James Barton is 31 years old. He has been a DJ and Club Promoter since he was a teenager. James has recently returned to Cream as joint M.D. Having recently resigned as head of A & R for London based Deconstruction Records. The move is due to the unprecedented opportunity for growth taking place within the company. James’s first task will be to set up the new Cream Office in London. Born in Liverpool he remains a committed Liverphile and has recently been made an Ambassador of the City. |
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Cream has taken up residencies along with some of Britain’s leading companies at Expo ’98 in Lisbon. BAR CREAM Expo ’98 opened at the end of May and will run for 4 months finishing at the end of September, it is expected to attract in the region of 10 million people from around the world. Bar Cream is situated in the Marina Development; it is the official bar/meeting for visiting British Industrialists and diplomats. Since opening its doors, Bar Cream has attracted thousands of visitors from around the world, many of whom visit the Bar wanting to experience first hand, the cool sophistication of the new British ‘Lifestyle’ industries. SPONSORS From Snow-boarding parties in purpose built structures high in the Italian mountains to summers spent in Ibiza, Cream have captured the imaginations of the European market and has built up a reputation as a powerful brand positioning vehicle for a wide range of sponsors including:
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AWARDS In 1996/7 Cream’s contribution to Popular Culture was formally recognized by the Music Industry with the presentation of three prestigious awards: • MUZIK Magazine - Club Of The Year • BEDA – Dance Club Of The North • BEDA – Dance Club Of The Year |
SETTING NEW STANDARDS OF SAFETY
Cream is committed to providing the safest possible environment for its customers. To achieve this we have worked in partnership with; Liverpool City Council, Merseyside Police, Merseyside Fire Brigade, Merseyside Health Authority, The Royal Liverpool Hospital and Lifeline. Together over a two-year period we have developed fundamental policies and operational guidelines, which set new standards in Club safety. URBAN REGENERATION Cream employs 30 full time and 70 part time staff. Cream also supports a number of small to medium sized cultural businesses. Liverpool City Council and Merseyside Tourist Board recognize Cream as having played an important role in the economic regeneration of Liverpool City Centre. A whole section of Liverpool City Centre, which was once desolate, is now a thriving cultural quarter, packed with Restaurants, Bars, Artists studios and Cafes. The majority of these enterprises acknowledge that their business success is directly linked to the activity generated by Cream. In 1996 John Moores University carried out a survey, which indicated that 70% of all new students chose to study in Liverpool so that they could attend Cream. |
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| OTHER BUSINESS ACTIVITIES CREAMFIELDS On 2nd May, Cream in conjunction with the hugely successful Mean Fiddler Organization unveiled Britain’s only one day Dance Festival – ‘Creamfield’s’. Picture this……. 35,000 clubbers descending upon Winchester, (a small City in the heart of England’s countryside with a population of 36,000). It is exactly 10 years since the British House scene started and the sun is shining down on the greatest dance party you have ever witnessed. | |
| ‘Creamfields’ featured 9 Arenas showcasing over 100 of the worlds leading DJ’s and Dance Acts, covering the whole spectrum of Club Life. From Dance gurus Primal Scream to Brit award winner Finley Quaye, ‘Creamfields’ was the final melting pot, a snapshot of late 20th century dance culture. The Main Arena was broadcast live on Radio 1’s Essential Mix and ‘The Cream Courtyard’ was recreated with Paul Oakenfold and the Posse. The other arenas included Bugged Out, Trade, The Premier League 11, Roni Size and the Full Cycle posse, Daft Punk, and The Chemical Brothers and to top it all – ‘Creamfields’ was the festival that managed to convince the worlds greatest Rap act Run DMC to reform and play live (their first British date in 10 years). |
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| ‘Creamfields’ is destined to become an annual event; it was a massive success for Cream and a great showcase for British Dance Culture. It brought together fro the first time in the history of dance music, the Cultural pioneers of the day, the people who, like Cream, believe their work to be, ‘as important as life itself’. | |
MELLO MELLO The Mello Bar is situated next to the Club and is simply the coolest bar in Liverpool. Designed strictly for pleasure, Mello capitalizes on the pre-club market by providing somewhere to drink before attending the club. THE SHOP The Cream Shop has developed beyond all expectations. It originally opened as a ticket outlet for Cream related events. However, it soon developed its own identity and has become the leading Clubwear shop in the Northwest. The shop acts as a distribution center for all Cream merchandise activity worldwide. It is also the base for the design and manufacturing of all the Cream merchandise including an exclusive range for the Liverpool based mail order company Littlewoods.
THE RECORDS Working closely with Deconstruction Records, Cream have smashed the compilation market with the release of five LP’s all of which have gone Gold totaling sales in excess of 750,000. THE AGENCY
The Cream Agency represents some of Britain and North America’s finest DJ’s including: |
• Steve Lawler |
| • Andy Carroll | |
| • Armand Van Helden (USA) | |
| • Cricco Castelli | |
| • Guy Ornadel | |
| • Jr. Sanchez USA) | |
| • Les Ryder | |
| • Nick Warren | |
| • Paul & Russ (K-Klass) | |
| • Paul Bleasdale | |
| • Phat Phil Cooper | |
| • Roger Sanchez (USA) |
CREAM EVENTS BY FLOORFILLER PROMOTIONS AT SWITZERLAND & GREECE |
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| 20/11/97 |  |
Camel Club with Nick Warren - Les Ryder - Petros Floorfiller |
| 09/01/98 | |
Camel Club with Justin Robertson - Dave Ralph - Petros Floorfiller |
| 30/01/98 | |
Camel Club with Paul Bleasdale - Quivver |
| 29/03/98 | |
Thessaloniki Xpose Club with Dave Ralph - Petros Floorfiller |
| 26/04/98 | |
Thessaloniki Xpose Club with Alister Whitehead - Andy Carroll |
| 10/06/98 | |
Athens +Soda Club with Jon Pleased Wimmin - Petros Floorfiller |
| 18/09/98 | |
Thessaloniki Space Mobile with Danny Howells - NK Harris |
| 12/12/99 |  |
Switzerland, Take 5 Club with Dave Ralph - Petros Floorfiller |
| 01/05/99 | |
Switzerland, Labyrinth Club with Nick Warren, Petros Floorfiller, Dave Ralph |
| 16/07/00 | |
Kriti Arena with Quivver - Petros Floorfiller |
| 23/07/00 | |
Kriti Arena with Guy Ornadel |
30/07/00 |
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Kriti Arena with Paul Bleasdale |
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